Award-winning agency veteran and triple threat for driving brand engagement, Shari Guthrie Glickman is the principal of SG3 Branding, Ltd. She brings together core solution services of strategy, creative and design to deliver exponential value for your brand platforms, experiences and campaigns. 

 

With a deep understanding across the spectrum of brand development and engagement, Shari has a proven track record for delivering outcome-based integrated marketing programs, driven by her keen intuition for consumer/community psychographics, insights and behaviors.

 

Shari has created integrated brand-building programs and experiences for many of the world’s most well-known brands such as Kellogg’s Special K, FedEx, Visa, Burger King, Mitsubishi, Absolut, Pampers, Heineken, L’Oréal Paris, Boeing, Under Armour, Pedigree, Frito-Lay, Pizza Hut, Hyatt, Pepsi and The Fetzer Institute. She has served a wide range of organizations, representing a diverse group of industry verticals from healthcare to CPG, fast serve restaurants, hospitality brands, higher education, apparel, technology, sports and entertainment. She has activated programming for major sponsorships including the NFL, Super Bowl, MLB, NBA, NCAA, NHL, USTA, PGA, Sundance Film Festival, Essence Festival, SXSW, Disney, Pixar, Star Wars and many more. 

 

Prior to launching her own venture, Shari worked at several of the most prestigious agencies in the industry, building and leading their creative and strategy teams to deliver high-impact programs in advertising, communications, experiential, shopper, digital and promotional channels. Agencies like August Jackson, Jack Morton, Legacy Marketing and Tracey-Locke. Her work has been recognized with numerous awards—Reggies, Effies, Communicator Awards, PROMO ProAwards and Event Marketer Ex Awards—including a Grand Ex and Best Overall ProAward. In 2018, Shari was recognized as one of 32 Top Women in Healthcare Marketing by Digital Megaphone. She is a contributing member of the Experiential Marketing Measurement Council and has served for many years as a judge for the Effies Awards. 

 

A fan of all things strategy to spectacle, Shari is the ultimate sports enthusiast. Her personal passion is tennis, aptly described by the late great Robin Williams as “playing chess at 100 mph.” A fitting metaphor for her role.